The 4 elements of the perfect article: Nut-grafs & Cosmic Kickers (part 2 of 2)

May 29, 2015

Good approach!

Robert Pimm: novels, short stories and more

So you want to write the perfect article? Welcome. I’ll tell you how.

The essential starting point is to have a clear central message.  What are you trying to say?  What’s your point? Clarity on this makes everything which follows much easier.

My companion piece “7 tips for writing the perfect article” explains how to decide on your message; focus on readership; and ensure what you’re writing is relevant.

Once you’re clear on what you want to say, it’s time to get started.  “The best way to start work is to start work”.  Structure is everything.

Many journalists use a simple template.  There are lots of ways of doing this; but the following, based on advice from a US journalist friend, has worked well for me in numerous feature articles during my time as a freelance journalist.  A worked example is at the end of this…

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